The purpose of the company is to trade in art, provide marketing, organizational and advertising services, as well as educational and sports services, namely seminars, lectures, coaching, etc., both in Switzerland and abroad. Furthermore, the company aims to acquire, hold and sell domestic and foreign participations of all kinds. The company can establish branches in Switzerland and abroad, provide management services, grant loans, acquire licenses, patents and other intangible assets, acquire, encumber and sell real estate, and rent and manage properties, and also enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.