The company aims to develop and distribute software and technologies for innovation, qualitative research and internal communication. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in and acquire other companies in Switzerland and abroad, represent and finance them. Furthermore, the company may acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as conduct any business that may be suitable to promote the purpose of the company or that is directly or indirectly related to it.