The company aims to provide services in the areas of strategy, project consulting and support, corporate culture and communication, as well as trading in consumer goods. The company may establish branches in Switzerland and abroad, participate in or establish other companies, and acquire or sell other companies. It may acquire, hold or utilize real estate and intellectual property rights, as well as securities. It may take out loans and grant them, as well as provide guarantees and other securities. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose.