The company's purpose is to trade in goods of all kinds, in particular spirits, wines and food specialties, to organize and conduct events, wine culture trips. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.