Holding, managing, acquiring and disposing of participations as well as advising, directing, accounting, founding, representing and managing companies in Switzerland and abroad in the fields of trade, gastronomy, hotel industry, internet services and new media. It can acquire, hold, sell, encumber and manage real estate in Switzerland and abroad. It can import, export, trade, distribute and transport goods and services of all kinds. It can carry out all commercial, financial and other activities which may be directly or indirectly related to the purpose of the company.