The purpose of the company is the acquisition, sale, management, rental and development of real estate in Switzerland and abroad, as well as the trade in goods of all kinds, in particular in the consumer goods sector and with vehicles. It can acquire, hold and sell intangible assets, in particular brands and licenses. The company can acquire, manage and transfer patents, trademarks and technical and industrial knowledge; the company can participate in other companies, establish branches in Switzerland and abroad and found subsidiaries, and carry out all business directly or indirectly related to the aforementioned purposes.