The company's purpose is to trade in goods of all kinds, particularly in the lifestyle and interior design sector. Furthermore, it aims to design, plan and realize new buildings, as well as to renovate, participate in, acquire and manage real estate and properties. It can acquire and sell properties, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.