The company's purpose is to organize cultural events, event and concert management and trips of all kinds, to develop and operate a platform for e-commerce, trade and marketing as well as the import and export of goods of all kinds via the internet, in particular clothing textiles, jewelry and accessories. The company may provide IT and marketing services. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.