The company aims to provide, develop and market services as well as trade in goods of all kinds, in particular in the fields of economy and sports, in its own name or on behalf of third parties. The company can acquire, sell, encumber and manage real estate, establish branches and subsidiaries in Switzerland and abroad, participate in other companies and carry out all commercial, financial and other activities related to the purpose of the company. It can also grant loans and financing for its own account or on behalf of third parties, provide guarantees and sureties for subsidiaries and third parties, as well as acquire, hold and distribute intellectual property rights.