The company's purpose is to provide editorial services, concepts and other services in the media industry, specifically in the online and print media sectors. Additionally, it provides services in the publishing sector. Furthermore, the company may conduct any business that is suitable to promote or facilitate the development of the company. The company may participate in other companies, establish subsidiaries and branches in Switzerland and abroad, acquire and sell real estate, and perform any legal actions that may be necessary to achieve the company's purpose.