The company's purpose is to develop and produce watches, watch components and similar precision technologies, as well as to trade in them. Additionally, the company aims to hold, manage and control primarily foreign companies and licenses in the same business sector. The company may participate in similar or identical companies, establish agencies, branches and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, in particular also acquire, encumber and sell machines, equipment, land and real estate, provided they serve the company purpose described above.