any activity in the fields of events, advertising, digital consulting and advertising management for events, both in Switzerland and abroad. The company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, real estate or movable transactions, directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests, excluding operations prohibited by the LFAIE.