The company's purpose is to trade in goods of all kinds, in particular lifestyle products. It can operate online platforms and provide related services. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is suitable to promote the purpose of the company. The company can also acquire, hold, manage and sell real estate, securities, copyrights, patents and licenses of all kinds. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.