Qualinsight Sàrl conducts market research and surveys, providing tailored qualitative and quantitative studies using hybrid methodologies. Services include an in‑house panel (Votre Opinion), field and social‑media surveys, concept and advertising testing, segmentation and targeting, plus data analysis and visualization (DataViv) with AI‑assisted text analysis.
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Industry:Market Research Institutes
✓ Offered11
Market research and surveys
Market research and surveys in French-speaking Switzerland, with a quali-quanti approach, collection of actionable insights and tailor-made solutions for SMEs, large companies and public institutions.
Qualitative research
Qualitative studies through face-to-face interviews, digital sessions, focus groups and online communities with B2C and B2B audiences.
Quantitative research
Quantitative studies to analyse trends and behaviours at scale, via an internal panel, distribution on social networks and a field team.
Customer experience studies
Customer experience studies to understand the buying or usage journey, identify touchpoints, moments of truth and obstacles.
Employee engagement research
Employee engagement studies to measure satisfaction, retention, employer brand, wellbeing, cultural alignment and HR action levers.
Brand image and awareness research
Studies of brand image, reputation and awareness to assess how a brand is perceived and its influence among target audiences.
Concept and advertising tests
Concept and advertising tests to measure the impact of campaigns and innovations before they are launched.
Segmentation and targeting
Segmentation and targeting to identify profiles, behaviours and expectations in order to tailor offers and messages.
Studies on trends and usage
Studies on trends and usage to understand changes in the market and new consumer expectations.
Barometer studies
Barometer studies with dashboards, direct access to data, cross-tabulations and segmented analyses over time.
AI-based verbatim text analysis
AI-based textual analysis of verbatims, data anonymisation and manual coding to process large volumes.
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