The company aims to manage directly and/or through franchising beauty centers, as well as any activity in the fashion and clothing sector, trade in products, business consulting, training, development of business ideas, creation of new companies, consulting and development of human resources, research in the field of business sciences and management, offering courses and opportunities for professional reintegration, purchasing, selling and administering real estate in Switzerland and abroad, and exercising all commercial or other activities that are related to the company's purpose.