The company's purpose is to trade, advise and broker, as well as import and export goods of all kinds, in particular machines, tools and spare parts for the watch industry. The company can acquire companies of the same or similar kind, participate in such companies in any legally possible form and establish subsidiaries and branches in Switzerland and abroad. It can acquire, hold and sell real estate, securities, copyrights, patents and licenses of all kinds, as well as carry out all commercial, financial and other activities that serve the company's purpose.