The company's purpose is to engage in wholesale and retail trade, buying and selling, and importing and exporting goods of all kinds, in particular clothing, sports and fashion items, as well as accessories and hardware. The company also aims to organize events of all kinds in the music, sports and event sectors. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose.