The company's purpose is to create and market luxury goods, including watches, jewelry, art objects, leather goods, perfumes, and other luxury items. The company may also, on its own account or on behalf of third parties, carry out all commercial, industrial, financial, movable or immovable transactions, as well as any other advisory activities that may be directly or indirectly related to its purpose or to any similar purpose. The company may grant loans or guarantees to its shareholders or to third parties.