The company's purpose is to market outdoor advertising spaces of all kinds, provide media consulting, create concepts, and offer advertising services, as well as trade and market goods and commodities. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, grant guarantees and other securities, acquire, manage, and exploit intellectual property rights.