The company's purpose is to operate tattoo and piercing studios, create drawings and trade in these and other goods related to tattooing and piercing accessories. It can participate in other companies in Switzerland and abroad and in their financing. It can establish branches and subsidiaries in Switzerland and abroad. It can acquire, manage and/or sell real estate. The company can create, acquire and/or sell intellectual property rights, namely patents, trademarks, designs and copyrights, and grant licenses to third parties under such rights. The company can carry out all commercial and financial transactions that promote the realization of its purpose.