The company aims to operate a specialty retail store for watches, jewelry, and bijouterie of any kind and to provide services related thereto. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property in Switzerland and abroad. It may also provide financing for its own or third-party account and provide security for the liabilities of affiliated companies.