The company's purpose is any activity related to watchmaking, decoration, consulting, training, manufacturing, revision and sale of all products and services, particularly in the fields of industry, watchmaking, craftsmanship and consumer goods, as well as all related activities. The company may establish branches in Switzerland and abroad. It may acquire interests in any company, engage in any activity and perform any function having a direct or indirect connection with its purpose. It may grant loans or guarantees to associates or third parties if it serves its interests.