The company's purpose is the purchase, sale, rental, management and brokerage of real estate, as well as the development, enhancement and management of real estate promotions. The company also aims to market watchmaking products. It may also carry out all commercial, financial or other operations that are directly or indirectly related to its purpose and promote its development. Furthermore, it may establish branches in Switzerland and abroad, take participations, found or finance companies that have a direct or indirect connection to its purpose. It may also grant loans or guarantees to shareholders or third parties.