Practice of beekeeping, marketing of beekeeping products, beekeeping outreach, as well as the creation and dissemination of various supports and publications. The company may undertake all movable and immovable property operations and conclude all contracts that are likely to develop its purpose or relate directly or indirectly thereto; carry on any financial, commercial or industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprises having a direct or indirect relation to its purpose; grant loans or guarantees to partners or third parties, if this is in its interest.