The purpose of the company is to trade in goods of all kinds and to operate a photo studio. The company also organizes art exhibitions and similar events. Furthermore, the company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and take financing, restructuring and intercession measures in favor of shareholders, subsidiaries or third parties, as well as grant loans to shareholders, subsidiaries or third parties. In addition, the company may acquire, hold, mortgage and sell real estate.