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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,110 companies indexed · Last updated: today
DirectoryAssociations & Interest GroupsTourism AssociationsZurichSchweiz Tourismus
Schweiz Tourismus Logo
Verified· 3 sources

Schweiz Tourismus

Summary

About the company

Schweiz Tourismus is the national tourism organisation that promotes Switzerland as a holiday, travel and congress destination and provides B2B services to the tourism industry. Its activities include marketing partnerships, market research, international market representation, events, member services and B2B tools for managing and distributing content on MySwitzerland.com.

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Products & services

Industry:Tourism Associations
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Marketing partnerships
Global ST partner campaign, Meet Switzerland, accommodation & gastronomy marketing, presence on Switzerland.com, Switzerland Pro – B2B platform.
Business partners
Strategic premium partners, strategic partners, official partners; long-term marketing partnerships with companies to position Switzerland as a holiday, travel and congress destination.
Market research
Data-based analyses, News & Trends Business Intelligence, Tourism Monitor Switzerland, Management Information System (MIS), accommodation statistics, research reports, Brand Equity Monitor.
Markets
Markets: objectives and strategy, Market Insights, Switzerland Travel Mart, Switzerland Partner Days and Online Key Partner Meetings, news from the markets.
ST membership
Services, ST members' meeting, member directory, becoming an ST member; member benefits and networking for the sustainable promotion of Swiss tourism.
Marketing
Switzerland destination brand, theme development, storytelling, digital management, experiences, Grand Tour of Switzerland, Touring Tourism.
Training & further education
Specialist training, further education, courses, platforms for tourism and tourism-related topics.
Crisis communication
Crisis concept, contacts in case of crisis, evaluations and adjustments of ST activities during crises in tourism.
Press

Media

July 30, 2026Media
Hitze treibt Gäste kurzfristig in die Berge und an die Seen
htr.ch
July 1, 2026Media
Weil Reisende mit Chat-GPT planen: Massentourismus dürfte in der Schweiz stark zunehmen
tagesanzeiger.ch
April 16, 2026Media
Rücksicht auf Einheimische - Neue Kampagne: Touristen sollen sich an Schweizer Regeln halten
srf.ch
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Location

Morgartenstrasse 5a
8004 Zurich

At a glance

Legal form
Public sector institution
UID
CHE-108.956.138
Founded
1942 · 84 years
Last commercial register change
May 27, 2026
Employees
21 to 50

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