The company's purpose is to research, develop and design products, as well as provide services, advice and lectures in Switzerland and abroad, particularly in the fields of innovation, design (products and graphics), technology and strategy consulting, and business management. The company may also carry out all commercial, financial and property transactions in direct or indirect connection with the company's purpose. Furthermore, it may establish branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect connection with its purpose, grant loans or guarantees to associates or third parties, if this serves its interests.