The company's purpose is the conception, development, production, trade and licensing of luxury products and consumer goods. The company may establish branches and subsidiaries in Switzerland and abroad, participate in, acquire or establish other companies in Switzerland and abroad, acquire, exploit and sell industrial property rights, know-how, intellectual property rights and real estate, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.