The company's purpose is to acquire, hold and sell participations as well as to trade in goods of all kinds. Furthermore, the company's purpose is to acquire, hold, manage and sell brands, patents, licenses and other intellectual property rights. The company may enter into any business and conclude any contracts that are suitable to promote the purpose of the company or that are directly or indirectly related thereto, establish branch offices in Switzerland and abroad, acquire and sell real estate in Switzerland and abroad, and participate in or merge with other companies.