The company's purpose is to engage in all activities in the fields of intellectual property management, childcare and other family projects, marketing and training. The company may: carry out any financial, commercial or industrial, movable or immovable activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.