The company's purpose is to provide services in the field of visual communication/brand management as well as creative direction and business coaching. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant securities for liabilities of affiliated companies and third parties.