The company's purpose is to trade in goods of all kinds, operate a publishing house, operate internet platforms and online shops including hosting, provide marketing services, and provide services in the areas of public relations and events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish such companies, acquire, exploit and sell industrial property rights, know-how, intellectual property rights and real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.