The company's purpose is the production, trade and distribution of consumer goods, as well as the trade of goods of all kinds. It provides management consulting services, particularly in the technical field. Furthermore, it aims to publish books and other media products that are directly or indirectly related to its purpose. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate and intellectual property rights in Switzerland and abroad.