The company's purpose is to trade and sell sports articles, sports equipment, sports accessories and clothing, particularly in the retail sector and online sales. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or lease other companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may also acquire, sell, develop, lease and rent properties and real estate.