Consulting, support and placement of athletes, coaches and clubs in Switzerland and abroad, particularly in the field of football, acquisition and use of communication and advertising rights, planning, organization and implementation of events, provision of any services in these areas in Switzerland and abroad, trade in goods of all kinds as well as acquisition, management and trade in intellectual property rights; may establish branches and subsidiaries, participate in other companies, acquire, encumber, sell and manage real estate, provide financing for its own account or for third-party account, and grant guarantees and sureties for subsidiaries and third parties.