The association Stammlande der Habsburger aims to strengthen the perception and cultural-touristic marketing of the Aargauian testimonies from the early days of the Habsburg dynasty. The cultural-touristic potential of the globally spanning Habsburg heritage originating in Aargau shall be more strongly exploited and the Habsburg myth made attractive and accessible to a broad target audience. The historical material and immaterial witnesses of early Habsburg history shall be culturally marketed and mediated and provide supra-regional added value.