The company's purpose is to provide any services in the field of customer relationship management, marketing and communication; the promotion and direct sale of all types of goods and services online; any related activity. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.