The company aims to plan, organize and execute events and other activities for the promotion, marketing and distribution of food and luxury goods. Furthermore, the company can act as an organizer of social, cultural and commercial events and events in general. The company can also conduct all business that is suitable to promote the achievement of the company's purpose or that is directly or indirectly related to it. The company can also establish branches and subsidiaries abroad and participate in other companies. It can acquire, encumber, sell and manage real estate in Switzerland and abroad.