The purpose of the company is to provide services as well as to develop and trade in the field of design, particularly industrial design, transportation design, graphic and illustration, interaction design, user experience design, exhibition design, interior architecture, software engineering, brand strategy, and service design. The company may establish branches both domestically and abroad and may participate in other companies both domestically and abroad. It may acquire, hold, and dispose of real estate and enter into all transactions and contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto.