The company's purpose is to manage its own assets and participate in other companies in Switzerland and abroad. Furthermore, the company aims to protect, acquire, manage and exploit intellectual property rights (in particular trademark rights) and licenses. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It may acquire, hold and sell real estate in Switzerland and abroad. It may also carry out all commercial, financial and other activities that are related to the company's purpose or are suitable to promote it directly or indirectly.