The company aims to develop and distribute tourism and leisure products in the 50plus segment, build and maintain networks and clusters with industry and economic partners, and award a Swiss-50 quality label. It is authorized to conduct all business and take all measures that are directly or indirectly suitable to serve the purpose of the company. To this end, the company may take out and grant loans, acquire or sell real estate, establish subsidiaries and branches, and participate in other companies to promote the business at home and abroad.