The association aims to promote and facilitate the efforts of SMEs in obtaining administrative authorizations, developing a communication strategy, and defending their interests in Switzerland and abroad. This goal can be achieved through: regular information for members and the public, as well as public statements; the establishment of an internet communication platform; encouraging professional and ongoing training for its members, entrepreneurs, and advisors; supporting research and publications; organizing events and developing publications; and concluding agreements with other organizations that pursue similar goals.