The core activity of Swiss Food Group is to invest in companies and brands in the Food & Beverage sector in Switzerland and support them in their growth and development. The company focuses on supporting visionary entrepreneurs and family businesses with a long-term approach to structure and accelerate their growth.
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Industry:Private Equity & Venture Capital
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Investments in Food & Beverage Brands
Investments in aspirational brands and specific know-how from the Food & Beverage sector in Switzerland, with a brand portfolio and strategic acquisitions.
Growth support for entrepreneurs and family businesses
Supporting visionary entrepreneurs and family-owned companies to structure and accelerate their growth through a long-term, trust-based relationship.
International expansion
International expansion of brands, presence in more than 20 countries, a network of franchised partners and adaptation of business models to different countries and cultures.
Brand and go-to-market strengthening
Strengthening the brand, improving go-to-market strategy, designing customer experiences and supporting product and price positioning.
Access to prime locations
Access to a real-estate network in Switzerland, relationships with major landlords, airports and CFF, as well as an active real-estate investment division.
Group synergies
Cost, purchasing, sales and knowledge synergies through the group's scale and its existing distribution channels.
Innovation acceleration
Technological and data-driven support to improve company performance and capture new opportunities in the Food & Beverage sector.
Management and development of a brand portfolio
Management of a brand portfolio and points of sale in Switzerland and internationally, with the creation of new platforms and strategic acquisitions.
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