The company's purpose is to engage in all activities related to the fields of natural health, wellness, beauty, lifestyle consulting, professional consulting, training, as well as all activities that are directly or indirectly related to these fields, both in Switzerland and abroad. The company may create subsidiaries or branches, carry out all financial, movable and immovable transactions (except for transactions prohibited by the LFAIE) and conclude any contract that has a direct or indirect connection with its purpose and promotes its development.