Sale, assembly and distribution of watches, clocks and jewelry as well as export and import of goods of all kinds, with a strong focus on the areas of time measurement and jewelry. May also be active in the IT sector, within the scope of the company's purpose, acquire intangible assets, establish branches in Switzerland or abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, acquire or sell real estate and houses, or manage them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.