The company aims to manage, market, and utilize sponsorship, advertising, image, media, and other rights of Sydney Schertenleib, as well as all related activities, particularly in the fields of marketing, social media, public relations, and consulting. The company may engage in all commercial, financial, and other activities that are suitable to promote the company's purpose directly or indirectly. It may also establish branches and subsidiaries both domestically and abroad, participate in other companies, enter into cooperations, or acquire, hold, manage, and dispose of assets.