To promote publishing titles and any publishing activity on its own behalf or on behalf of third parties, in particular by producing articles, spaces, services, productions and programs; to collect, manage, promote and sell advertising products. The company may carry out all securities, real estate, industrial, commercial and financial operations useful or necessary for the achievement of the company's purpose, acquire interests, participations in companies with a similar or analogous purpose, both directly and indirectly, as well as assume representations and concessions, open branches and subsidiaries both in Switzerland and abroad.