The company's purpose is to acquire participations in the capital of various other companies, as well as to engage in all activities in the cosmetics field (beauty, perfumery, products and services), in particular in the areas of sales, distribution, import and export. The company may, either on its own account or on behalf of third parties, carry out all operations directly or indirectly related to its corporate purpose, establish branches or subsidiaries in Switzerland and abroad, and grant loans or guarantees to shareholders or third parties, if this serves its interests.