The sale and promotion of wines, courses, explanatory content, wine tastings and the organization of events related to the viticulture and wine industry, intended for individuals and companies. It must have a significant positive impact on society and the environment, within the framework of its commercial and operational activities. The company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad. It may acquire, hold and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose.