Import and export of products of all kinds and their distribution, including through franchising, entering into joint ventures, project brokerage, providing services to the hospitality and entertainment industry, renting and managing properties, renting and brokering spaces for events, seminars and the like. May participate in other companies, make investments, acquire and sell licenses, patents and other intangible assets as well as real estate, establish branches and subsidiaries in Switzerland and abroad, and conduct all business that is connected with or suitable for promoting the purpose of the company.